Kellogg's Breakfast Club Grants Programme

The Kellogg's Breakfast Club Grants Programme provides grants of £1,000 to school breakfast clubs across the United Kingdom to help them provide breakfast to children who need it most. The programme is administered by Forever Manchester in partnership with Kellanova (Kellogg's parent company). Priority is given to schools with high levels of pupil premium funding or free school meals eligibility, or schools located in areas of high deprivation according to the Index of Multiple Deprivation. The programme is part of the Kellanova Better Days Promise, which aims to create Better Days for 4 billion people by 2030 through advancing sustainable and equitable access to food. Applications are accepted on a rolling basis with decisions made within one month, though the fund may close at short notice if oversubscribed. All schools that apply are automatically enrolled in the Kellogg's Breakfast Club Network for additional support and resources.