The Which? Fund

The Which? Fund offers grants to support research projects aiming to improve understanding of the specific consumer harms experienced by diverse and disadvantaged communities, and to develop evidence-based solutions to tackle these harms. The fund supports specific, strategic projects with the potential to benefit large numbers of people by changing policy, regulation or practice. Competition 5 of the Which? Fund 2026 funding round is currently open, with a total of £75,000 of funding available. The fund anticipates funding a small number of high-quality projects, with no maximum or minimum limit on the funds that can be applied for. Applicants are advised to cost their project based on what they need. The fund accepts applications from registered UK charities, not-for-profit Community Interest Companies (CICs), and UK universities with exempt charitable status.