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This grant program from Asker municipality aims to support co-creation around urban center development, increase job opportunities, enhance value creation for local businesses, and improve the attractiveness of Asker as a place to live and visit. The funding supports events, initiatives, and projects that provide benefits for the largest possible number of people including residents, visitors, and other businesses. Projects must align with the municipality's designated focus areas for business development as outlined in the Business Theme Plan, and should directly or indirectly contribute to increased business attractiveness and more jobs in Asker. The program emphasizes activities that have broad community impact and support organized business and place development initiatives.