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Asker kommunes næringsutviklingsfond has the purpose of supporting innovation and transformation, so that Asker's business sector moves in a sustainable direction and more local jobs are created. The fund provides support for initiatives that promote innovation and transformation in the Asker community and contribute to the business sector developing in a sustainable and forward-looking manner. The initiative must be directed towards the priority areas that Asker municipality has adopted for business development and which are outlined in the Business Thematic Plan. The initiative must contribute to creating local jobs and promote the establishment of new businesses and/or transformation of existing companies. The initiative must have a level of innovation, be associated with real risk, and have realistic market potential. Support from Asker municipality should trigger additional financing from the grant system or private business - and vice versa.