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This grant program from Innovation Norway supports reputation-building activities for new agricultural sectors. The funding is designed to help agricultural businesses conduct activities that enhance the reputation and visibility of their work within the agricultural sector. The program is administered by Innovasjon Norge (Innovation Norway) and is subject to Norwegian state aid regulations and EU/EEA competition rules. Applicants must demonstrate commitment to responsible business practices and sustainability principles. The grant is available on a rolling basis, meaning applications can be submitted continuously throughout the year. The program specifically targets agricultural-based businesses seeking to promote and improve the public perception of new agricultural ventures.